Behind cactus, nachos, sombreros and other stereotypical symbols, media buyers see Mexico as a huge and very promising country. An excellent conversion can be obtained in many verticals. Using the example of the One Partners case, we will show you how great gambling offers in Mexico can be.

Summary:

Offer: PinUp | MX | Android / IOS

Geo: Мексика

Platform: Facebook apps

Test period: 01.12-31.12

Costs: $8 968

Revenue: $17 070

Profit: $8 102

ROI: 90,34 %

Do you want that kind of ROI? Then it’s time to request an offer for your favourite GEO from our affiliate managers)

Case statistics:

Choice of GEO: 

Mexico has a 130 million population, mostly people live in cities (more than 80%). By the way, it is Mexico (and not Spain, for example) that has the largest Spanish-speaking population in the world. Of course, they try to learn English here (what if relatives in the States call you to visit them?), but it is still worth ordering and making creatives for Mexicans in Spanish.

Internet coverage in the country is very good, it catches almost everywhere. Mexicans have a fairly standardised choice of information and communication sources – Google, Facebook, YouTube and Instagram are the most popular. Offers for all these sources look for from us. 

Casino operation in the country is allowed with certain restrictions, and Mexicans are southern-style gamblers. They are quite loyal to foreign online casinos.

Traffic source:

The Internet preferences of Mexican residents give us a hint about which sources of traffic to use. Facebook is the number one social network in the country, so we chose Facebook apps (and we were right).

Process of creative selection:

Concise localisation always rules – texts in Spanish and the national flag hint where One Partners decided to take. Attractive images from the game work well on banners – the lead sees what they’ll get from the link, and they like it. By the way, the red and gold colour scheme (what is not the desert) worked very well in Mexico.

Examples of Mexican creatives:

How were the ad campaigns set up?

The test period took place in December, and as it turned out, the Christmas period is quite favourable for gambling offers. For the RC we used WWA apps as a habit – it always works.

The chosen playlist was Facebook on Android 10+.

The ads were targeted at a wide male audience aged 25-45. 

Conclusions:

Last year Christmas in Mexico was hot for One Partners, and it was a gamble for Mexicans.

At a total cost of $8 968, we made over $17k in profit and came out to a profit of $8 102. The ROI result is a pleasing 90.34%.

Are you still waiting for a good moment to launch? You don’t need to wait, you need to launch together with One Partners!