Bonjour. Today, we are going to tell you about a recent case from France. This time, it was not plywood over Paris, but fireworks over the Eiffel Tower, because what else can you call a 48% ROI? France is a capricious Tier-1 GEO, it is not easy to please the French, but with careful preparation, the results can be simply excellent.

Not all gambling offers in France are a success – there are different cases. Here is a brief summary of this case, but we note that it is informative only with further data.

Summary:

Offer: Leon Casino | Reg Form | Android / IOS

Geo: France

Platform: Facebook apps

Test period: 01.11-31.11

Costs: $14 342

Revenue: $21 360

Profit: $7 018

ROI: 48,93%

Case statistics:

Choice of GEO: 

What can we say, France is a great Tier-1 GEO. With 65 million people in this, one of the richest countries in the EU, the French can be a godsend for business. Not only do they love to buy (online shopping is your answer), but they also love to gambling. But a word of caution: they carefully choose where to spend their money. It’s really not easy to please them – there’s a risk of “over-salting” or “over-peppering” your creatives with excessive energy, eroticism, or national symbols (even though all these things work, if in moderation). 

Traffic source:

Facebook is the most popular social network in France for posting and communication. The French expect to see advertising here, it is not a surprise to them on Facebook and may well interest them. 

Process of creative selection:

Gentle localisation is the main rule when developing creative for France. The locals know their own worth, so they accept only the best offers. De facto, it is the task of media buyers to make their offer the best one.

Here’s how we did it.

How were the ad campaigns set up?

We used WWA apps for this campaign. Placement: Facebook for Android 10+. 

We used WWA apps for this campaign. Placement: Facebook for Android 10+. 

Conclusions:

France is always a risk for media buyers. However, those who do not take risks do not drink champagne (the authentic one from the Champagne province).

Our advice to those media buyers who are just looking at this GEO: study the material well, look for and test the ways of filing.