Argentina got its name from the word argentum, which means silver. What can we say, it’s time to share with you a truly golden case, and the ROI of 77% proves it!

Argentina and other Latin American countries that belong to Tier-2 are a promising territory for the promotion of gambling offers. If you are interested in Tier-2 offers, our managers will find you the best ones!

Of course, it is necessary to take into account economic and geographical peculiarities, as well as to localise creatives. Read on to find out what to expect and how to act.

Summary:

Offer: 1Win | Android / IOS

Geo: Argentina

Platform: Facebook apps

Test period: 01.10-31.10

Costs: $21 337

Revenue:  $37 700

Profit: $16 363

ROI: 77%

Case statistics:

Choice of GEO:

So, Argentina is the second largest country in South America and the third most populous – more than 45 million people live here. The official language is Spanish and the currency is the peso.

What should a media buyer know about Argentina? There are few large cities here, the largest is the capital, Buenos Aires (over 3 million people). However, despite the low population density, the Internet is literally everywhere. Someone uses a home connection (it’s faster and more expensive), someone uses a mobile connection (cheaper and worse), but people are on social media, websites, actively shopping and communicating.

Argentina is an interesting and yet typical Tier-2 country. Interesting because the country has a high GDP (thanks to industry), but also high poverty and inflation.

Traffic source: 

Facebook is the most popular social network in Argentina, and in general, it is one of the top 3 most used sites. 

The level of ROI in this particular case proves that it is not only too early to write off Facebook, but also simply pointless. Look for offers on Facebook in the affiliate program!

Process of creative selection:

It’s fun to play, so we packed all the videos with catchy hits that fit the Latin American character. In the video, One Partners also hinted that it is better to play slots with family or friends, which also corresponds to the sociable nature of Argentines. 

Bright design and clear localisation are the elements that help to generate leads not only in Argentina but also in many other countries. 

Example of a video creative:

How were the ad campaigns set up?

For the advertising campaign, we used WWA apps. The chosen placement: Facebook on Android 8+. The ads were targeted at a wide male audience aged 27-55, i.e. the most solvent and interested in gaming.

Conclusions:

With expenses of $21 337, we made a profit of $37 700 in a month, thus, the ROI was 77%.

Tier-2 is becoming a tasty morsel for buyers who are ready to understand a market that is far from us, and Argentina is a great option for starting, so come and join us.