Portugal is a typical representative of the European Tier-2. Well, typical: if you know the nuances and work well with the creos, offers from Portugal will consistently bring you great results.

How high the ROI can be, well shows this case by One Partners. It should be noted that in this case, all factors played in our favour – from the time of the RC and the offer to the settings and creatives.

Summary:

Offer: Nine Casino | Android / IOS

Geo: Portugal

Platform: Facebook apps

Test period: 01.08-31.08

Costs: $12,553

Revenue: $23,545

Profit: $10,992

ROI: 87%

Do you want to have the same ROI? Then write to our managers and we will find the best offer!

Case statistics:

Choice of GEO:

Portugal is the westernmost country in mainland Europe. The population is relatively small – only about 10 million, but quite solvent. The official currency is the euro and the language is Portuguese. The country is conditionally divided into the well-to-do north and the poorer south.

Gambling in Portugal is steadily growing, so it makes sense to come here and scale up. Residents of the country are loyal not only to local casinos, but also to international ones. By the way, an interesting detail, online casinos are not taxed in the country, and the Portuguese really like it.

Traffic source:

Facebook, as in most other EU countries, is the most popular social network among Portuguese people. They spend enough time there to see updates and a dozen adverts. If you don’t know how to post on Facebook, no problem! We will help you)

Process of creative selection:

Most Portuguese people do not like to show their wealth to outsiders, so the images of people on the creatives should be chosen accordingly (no cars or yachts). But the genuine emotions that winnings bring – this is exactly what is needed. Of course, it is important that the creatives are localised. 

Example of a video creative:

One Partners prepares creo to suit every taste to order for FREE!

How were the ad campaigns set up?

WWA applications were used within this ad campaign. Placement – Facebook on Android 9+. 

A wide male audience aged 26 to 50 was selected.

Conclusions:

Portugal is an extremely promising market which, despite its small population, can show impressive results. The Portuguese people’s commitment to gambling is a definite advantage for media buyers. And the profit of almost $11,000 and ROI of 87% make us reconsider our scepticism about Tier-2.

Interested in Portugal? Then let’s find you an offer!