
The Case, or the ASO Chilean Traffic Drive With the One Partners Team
“It’s time!” says the media buying One Partners team when it finds a fresh, profitable offer in Chile. This time it’s Maggico, and the traffic source is ASO, so don’t go through other channels, because, as always, it’s hot in here — and the statistics are great too.
Summary:
Offer: Maggico
Geo: Chile
Platform: ASO
Test period: 30.03.2025 - 15.04.2025
Expenses: $2 349,00
Income: $4 250,00
Profit: $1 901,00
ROI: 80,93%
We invite you to register on One Partners to be the first to get profitable offers
Case Statistics:

Choice of Geo:
We love Chile for several reasons:
- High-speed Internet (Desktop Internet Speed, Wi-Fi — 7th place in the world ranking, Mobile Speed — 53). Data changes frequently, so you can check the current rating, for example, on speedtest.net
- Chileans also earn well: the median income, according to remotepeople.com, reaches $1,706
- And, since we are talking about LatAm, a fiery character, passion, love of gambling — here it is, a nice bonus for webmasters
- Although there are 20 million people here, we are talking about active Internet users — the Internet penetration rate is 90.2%
And what about the laws? Be careful: further, the so-called “legal vacuum” is present, you are warned — but armed.
We explain in detail that the regulatory framework for gambling in Chile is scattered across many local codes. For example, the relevant provisions on online gambling regulation are contained in the Chilean Civil and Criminal Code, such as Law No. 4566 of 1929 (the legendary local “Horse Racing Law”).
Okay, enough with the background, let’s move on to the latest information from less than a century ago (spoiler: the de facto duopoly of local licensed lottery operators): two separate laws regulate the status of Polla (full name: Polla Chilena de Beneficiencia S.A., the state lottery) and Lotería de Concepción (a private gambling operator). What is happening in the Chilean Congress today on the issue of regulation? Stay tuned: you'll find out in a second :)
The Chilean Congress is very, very slow in dealing with the online gambling bill 035/2022: the Senate's economic committee has already generally approved this initiative in April 2024... but it's not that simple: the bill is still under consideration by the Finance Committee, but it's not on the agenda, meaning it won't be approved anytime soon — so we can breathe a sigh of relief for now: the Brazilian scenario is far from here.
Other Niches:
Our team is all for nutra here: despite high incomes, there are problems with medicine and doctor visits, although life expectancy in the country reaches 80 years. In Ukraine, for comparison, this figure is about 72 years. However, Chileans also have different requirements for their health: pensioners are far from poor, and therefore solvent. What can be offered to them? Weight loss (all age categories, actually), joints, vision, hearing, hypertension, diabetes.
Soccer is popular, but the local team is not a star of Latin American football. However, there are three events when soccer betting offers will convert:
- Primera División — the highest league of the Chilean football championship
- Copa Libertadores de América — an annual international football tournament, which involves the best teams in Latin America
- Copa Sudamericana — the second most prestigious competition in South America after the Copa Libertadores (previous point)
So, look at the schedules of the listed soccer cups and choose your favourite for the traffic drive :)
Chileans are predominantly Catholic, but dating traffic run makes sense. They are looking for both one-time meetings and long-term relationships (for context: society is generally patriarchal, although with respect for women, but abortions are prohibited, while divorce is rare).
A companion is a good choice, but make sure that the product is of high quality and the price is pleasant, as is the offer (discounts, time limits to help). Crypto is a good option because the population is solvent, flexible, and seeking opportunities to increase wealth.
Traffic Source:
Desktop and mobile traffic are roughly equal despite the difference in speed, but we still focus more on smartphone users: these are the current trends in digital, and that’s why we chose ASO.
ASO Optimization Strategy:
We are talking about Chile — and when we talk about Chile, it is automatically Spanish and the Chilean peso in an optimized app. Chile is a true Latin American extravaganza: festivals, colours, etc. Accent, bright colours with local flavour, the colours of the national flag (white, red, blue), presented natively — this is what webmasters should focus on in ASO optimization. Chileans are big patriots, and they want to see the colours and culture inherent in their lives.
Although the level of Internet penetration is high, Chileans still do not suffer from banner blindness: FOMO and bright designs of gambling applications work perfectly. The envelope will be given by crashes, slots, which are now in trend, but take into account such a feature of the national character as leisureliness: use time restrictions (jackpot draw, burning bonuses) to "hurry up" the Chileans who enjoy life.
One Feedback:
Those who follow our channels are aware that we typically use PWA. Surprise-surprise, friends! But is ASO still alive and breathing?
We explain our point: there are enough iPhone users in Chile, and targeting Android users is also a profitable thing; our proof is below. Words are not facts, but verified statistics are a serious matter: Statcounter tells us about 75.22% of Android users in March 2025. So, if you want to experiment with apps in Latin America, Chile is a personal and sincere recommendation from One Partners.
How Did We Set Up Ad Campaigns?
Chilean women are real gamblers, but we decided to target men. The star of this case is ASO, and as a target audience, we focused on men aged 21 and above. It's not without a win-win: we covered a wide audience (considering income and life expectancy), and generated high-quality traffic.
The Basic Parameters of the Ad Campaign:
Paid target: FTD
Minimum deposit: 3 000 CLP
Cap: 60 FTD
KPI: minimal deposit
Postback: in real-time, targeting mindep
Not paid:
- motivated traffic;
- specifying the minimum deposit amount in creatives;
- multi-accounts, fraud, chargebacks.
Conclusions:
ASO traffic run in Chile is a top option for those who are tired of working with other platforms. We targeted men, but women are also a great option that you can test and make a profit. Or take both and make a profit, Chileans are gamblers, for whom the Internet has long been familiar territory. But banner blindness here is not as common as in Tier-1: we have successfully tested it ourselves — ROI reached 80,93%
So, maybe you should try driving traffic to Chile together with One Partners?
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