Swiss arbitrage mountaineering, this name fits perfectly with our focus on Switzerland, because the complexity of the launch is similar to conquering the peak, and the statistics are similar to the feeling of being unsurpassed. AmunRa. helped our team of offers to reach the top. So, let's take a quick look at what kind of results we got and what creatives we used.

Summary:

Offer: AmunRa | Android / IOS

GEO: Switzerland

Platform: Facebook apps

Test period: 12.12.2023-12.01.2024

Costs: $2843.71

Revenue: $7650.35

Profit: $4806.64

ROI: 169.03%

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Case statistics:

Choice of GEO:

Switzerland is a Tier 1 country in Europe, known for its Alps and high quality of life. The country covers 41,285 km² and has a population of approximately 8.8 million people.

The official languages are German, French, Italian, and Romansh. The currency of the country is the Swiss franc (1 franc = 1.1 US dollars). The largest city is Zurich, known for its financial and cultural achievements. Geneva and Basel are known for their international organisations and large firms. Bern, the country's capital, is the political centre.

The country is recognised as one of the most regulated in this area. However, in 2017, online gambling was legalised, and in 2018, gambling was legalised, and it continues to be regulated. The country has a number of casinos and gambling facilities that are divided into classes. The people themselves are quite fond of this entertainment, as they see it as a way of life where they have the opportunity to get as immersed as possible and dress up as if for a holiday.

Traffic source:

In general, Internet engagement in Switzerland is significant, covering 72.61% of the population. However, when analysing the popularity of social media in this country, we see the following statistics: Facebook takes the leading position with 72.61%, followed by Instagram with 9.83%, and Twitter with 6.75%. Google also has a significant share. As for YouTube, its share in Switzerland is only 1.79%.

Thus, given the great popularity of Facebook among social media users in Switzerland, as well as its significant number of active users, our team decided to choose this particular sourcing for the launch of the ad campaign.

Do you want to start launching on Switzerland but are not sure because you are not familiar with this GEO? No problem, our managers will help you)

Process of creative selection:

Casinos are about emotions, and that's what the Swiss come to them for. It is also worth considering that in Switzerland, cantons speak different languages. The official languages of the country include German, French, Italian, and Romansh.

Switzerland is known for its determination and success. Therefore, you need to use these motifs in your creative to encourage your audience to achieve their goals. In addition, the gambling mood of the population suggests that we should use images of victory and winning to stimulate leads in the campaign.

An example of creative:

How were the ad campaigns set up?

Our own apps helped us to achieve such a profit. Our target audience was exclusively men over the age of 21. In short, the paid target was FTD, the payout to Switzerland was 200 EUR, and the placement was Facebook for Android 10 and above users.

Again, we remind you that motivated traffic, specifying the amount of the minimum deposit in creatives, multi-accounts, fraud, and chargebacks are prohibited in the offer.

Conclusions:

So, the Swiss ad campaign was a success. Our team received a top ROI of 169.03%, which proves the high efficiency of the campaign. Therefore, this case can serve as a great example for those who are interested in this GEO.