Meet the case of One Partners and Growe Partners from the longest and narrowest country in the world — Chile! Proof of our success is the ROI of 112% on the JugaBet offer. Do you want to know how we hooked Chilean gamblers? Get ready: we have prepared a guide for you on how to succeed in affiliate marketing.

Summary:

Offer: JugaBet | Android / IOS

Geo: Chile

Platform: Facebook apps

Expenses: $9 915.70

Income: $21 060.00

Profit: $11 144.30

ROI: 112.39%

Do you want hotter and higher-quality traffic, just like we do in this case? Even more offers are waiting for you at One Partners and Growe Partners!

Case statistics:

Choice of geo:

We decided on Chile for a reason. Two main factors attract webmasters to this country:

1. A gambling, solvent (as for Tier-2 - Tier-3) population
2. Fast and affordable Internet: it is actively used by more than 90% of the country's population
   
   

But first things first. Chile is a country in the western part of South America, a bright representative of the LatAm geo. Yes, the population here is not as large as in Brazil or Mexico — only about 20 million, but high-quality traffic is important to us, right? There is a lot of it here. The fact is that Chileans are gamblers who can and want to gamble, earn decently, and also have access to high-speed Internet.

Interesting fact: Chile is the first country in Latin America where 5G began to operate. The Internet is widespread here, and its speed reaches 276.29 Mbps for home Internet (5th place in the world as of the end of 2024 according to Speedtest GI data) and 52.14 Mbps for mobile. For comparison, in Ukraine, these indicators reach 84.17 and 32.33 Mbps, respectively. Imagine: in Chile, the desktop Internet is about 3.3 times faster!

As for economic indicators, everything is not so bad here either: the average salary in the country reaches, according to various sources, from 1200 to 1900 dollars, and the minimum is about 500. The local currency is the Chilean peso, and the language is Spanish. Most of the solvent population is concentrated in large cities such as Santiago (the capital of Chile), Puente Alto, Antofagasta, and San Bernardo, so you can target these cities.

Chileans are gamblers, and casinos have taken their place in the country's culture for a very long time: the first laws regulating gambling were passed in 1852. Currently, online casinos in the region are in the so-called "legal vacuum", when they are not prohibited, but special bills on their regulation have not yet been approved. The situation will be resolved by the Senate's adoption of Bill 035/2022, which is designed to resolve the issue of regulating online casinos. However, no one prevents Chileans from playing and making deposits.

Of course, like all Latin Americans, Chileans love various holidays and festivals. They are especially popular during the local summer (our winter): among them are the International Folklore Festival in San Bernardo, the Harvest Festival, the February Costumbrista Festival in Castro, the Festival del Huazo in Ovalle, etc. So yes, January and February are the perfect time to go to Chile, because it is during this period that people are most relaxed and ready for gambling adventures.

In addition to gambling, a great solution for Chile would be nutra: good doctors here are worth their weight in gold, and medicine is not always accessible and of high quality. One of the most common health problems in Chile is obesity because the locals are in no hurry and love junk food — pastries, mayonnaise, fatty foods, soda, etc. The average life expectancy in the country is 80 years, which is a lot, and due to the peculiarities of pension accrual, pensioners here are often a very solvent category of the population that needs nutra products. So driving traffic to age-related drugs in Chile — joints, vision, hearing — is a good option. Drugs for men's health, hypertension, and diabetes will also be in demand.

Not only nutra and gambling: since Chileans are a relatively wealthy nation, they are interested in crypto, understand it and are ready to invest, so promoting crypto can bring considerable profit. During major football events (the most popular sport in the country), you can promote betting well: even though the local team is relatively weak, Chileans still cheer for it and bet on it.

Dating is also worth noting: although Chileans are a nation that is more committed to traditional values because the majority of the population here is Catholic, divorces are rare, and abortions are prohibited, dating is a hit with the locals. Especially during the holidays: men prefer girls nearby who are ready to go on a date quickly. It is better to choose girls with a local appearance, men will not react too much to photo models. Chileans are looking for both love and one-time meetings.

Traffic source:

Chile stands out among other countries for its online freedom: it is the first country where providers are prohibited from restricting access to any content or sites. In first place in popularity is, as expected, Google, in second place is YouTube, and in third place is Facebook.

Instagram (4th place), WhatsApp (7th place) and X (8th place) are also popular. The amount of mobile and desktop traffic is almost the same, with a slight predominance of mobile. As we can see, FB is a safe and widespread choice in these latitudes, because for many Chileans this social network is the main one, and besides, it is here that the most affluent audience is concentrated.

Creative selection process:

The language of creatives is Spanish, but if the plans are to segment the audience by region, then keep in mind that in the southern regions, they communicate in the Chilot dialect, and the northern ones — in Andean. It’s always a good idea to feature local people, especially attractive girls, in your creative. Keep in mind that there are almost no black minorities in the country, so you should use either white people or mixed-race people in your creative. Moreover, we recommend using Chile’s high-speed internet: video creative will convert better than static.

Since Chile is located off major trade routes, many companies have not yet conquered this market, which means that Chileans are not yet banner-blind and will respond to time-tested approaches in creatives, but if you include a hook in the first seconds of the video, they will be even more interested.

Chileans are gamblers, but at the same time, they live their lives to the fullest and are in no hurry. They also choose games leisurely, preferring slots, roulette, poker, blackjack, bingo and lotteries, but at the same time, they react well to the trigger of lost profit.

Emotions are the key to success: these can be both emotional reactions to winnings and stories about people who hit the jackpot. In addition, Chileans are very friendly and patriotic — you can use national symbols or the colors of the local flag, mentions of local brands.

The motivation of Chileans to play is a golden mean: they both hope for winnings and at the same time get pleasure out of the game. Therefore, it is worth showing instant crediting of funds to the account of proven Chilean banks in local currency, mentioning attractive bonuses and good conditions, as well as indicating the urgency and uniqueness of the offer.

Example of creative:

How did we set up ad campaigns?

Although in Chile, gambling is equally popular with both women and men, we chose men aged 25 and over as our target audience, as they are a solvent audience, and this does not change much with age. During the launch, we used our own applications, while our old friend Facebook acted as the placement. We launched the ad campaign on both Android and iOS, although the latter one is used by a smaller part of the population — about 20% but this way we were able to reach the largest possible target audience.

The basic parameters of the ad campaign:

Paid target: (FTD)

Geo: CL

Cap: 50 deposits

Minimum deposit: 2000 CLP

KPI: making a deposit, active traffic

Prohibited:

• motivated traffic;
• specifying the amount of the minimum deposit in creatives;
• multi-accounts, fraud, chargebacks.
  
  
  

Conclusions:

Chile is one of the best options for a traffic drive in LatAm in 2025 due to a good standard of living, a gambling audience and high-speed internet. Gambling has become a part of the everyday life of these people, especially during the periods of many holidays and festivals. They prove once again that it is worth not only not to be afraid of decisive actions and new approaches, but also to use local features, character and technical capabilities available in the geo. Chile is a truly extraordinary geo for promoting gambling offers, and proof of this is the successful case of the One Partners traffic drive, which we implemented with the help of Growe Partners.