One Partners’ priority is to give partners the options that match their tasks, traffic sources, and GEOs. At SBC Lisbon the team met Evoplay at the booth to discuss further cooperation and what it opens up for partners. Here is how our approach works and what it means in practice.
One Partners: options for every partner
Every partner has their own tasks: some need to test new GEOs and creative approaches, others want to grow organic traffic or work with content. That is why access to tools that fit a specific direction matters.
Within the partnership we help to:
- find offers and opportunities for specific traffic sources and GEOs;
- agree on the best terms and traffic requirements;
- get the materials needed to launch;
- set up communication with providers;
- pass on feedback and work on optimizing the approach.
This format lets partners focus on their own work instead of spending extra time on organizational questions. That is the affiliate program’s responsibility.
From testing to scaling
Access to an offer does not by itself mean it will deliver the result you need. Hypotheses have to be tested, enough data collected, and it has to be clear which approaches are worth developing further.
Working with providers, an affiliate program has to stay consistent:
- Matching tools to the partner’s tasks.
- Testing on real traffic.
- Reviewing results and exchanging feedback.
- Optimizing based on the data.
- Scaling what has already shown a result.
GEO gets separate attention. A product’s potential depends on the market, the audience, and the approach, so there is no universal solution. Testing shows what works in specific conditions before anyone moves on to scaling.
How it works in practice: the Evoplay partnership
A partnership with the provider opens extra options for media buyers, SEO specialists, and content partners.
For media buying there are static and video creatives, landings, iOS, Android, and PWA apps, Free Spins, bonuses, and retention mechanics. There is also room to test different GEOs and a budget for validating hypotheses.
Evoplay’s portfolio includes more than 250 games. Among them are Penalty Shoot Out, Avia Rush, and Crimson Crown. That range of titles makes it possible to pick different products for tests, depending on the market and the audience.
SEO and content partners get early access to new releases, Affiliate Hub, reviews, tournaments, quizzes, streamer battles, and other content activities. Cooperation formats can include a fixed fee, CPA, and RevShare.
What is actually available depends on the product and the agreed terms. The affiliate program’s job in that case is to help partners use those options fully.
Why feedback matters
A partnership does not end once a campaign is live. Test results make it clearer which games catch the audience, which GEOs have potential, and which approaches are worth testing next.
For the provider, that feedback is a way to understand what the market needs and improve the products. For the partner, it is another source of information for optimizing campaigns and planning the next steps.
That is why the affiliate program treats communication with providers as part of ongoing work with partners, not only as a way to get access to an offer.
Beyond the day-to-day process
An important part of the One Partners ecosystem is the community. Joint activities, gifts, giveaways, and content keep the connection with partners and grow professional contacts.
With the provider, those initiatives include the Oakley Meta giveaway, gifts for partners, and shared content. They add to the working relationship and create more reasons to talk inside the industry.
A partnership built around your tasks
Opportunities in iGaming start with the right offer, but they do not stop there. Access to tools, clear terms, communication with providers, including Evoplay, and a look at the results help build a systematic way of working.
One Partners helps partners find the right solutions, test new options, and grow the cooperation around their own goals.
Working in media buying, SEO, or content and looking for new opportunities in iGaming? Talk to our team about the offers and terms that are available.
