Bangladesh is like a forbidden fruit that you can't eat but really want to. Arbitrators find this GEO very interesting, but there's one caveat…

Okay, let's not delay and show you our new gambling case from One Partners, where we thoroughly analyzed the peculiarities of this GEO and its specifics. Let's go see what interesting stuff we've prepared there)

Offer: Elonbet | Casino Wheel Girls | Android / IOS / UAC

GEO: Bangladesh

Platform: Facebook apps

Test period: 01.10-31.10

Expenses: $5,640

Revenue: $11,405

Profit: $5,765

ROI: 102.22%

To launch a gambling advertising campaign, Bangladesh was chosen as the target country. It belongs to Tier-3 countries and has a population of 170.4 million. The peculiarity of this country is its religion, as it is a Muslim country where gambling, including casinos, is legislatively prohibited. However, the people of this country are attracted to casinos, so bypassing the ban, they play it online, using VPN services.

Additionally, Bangladeshis show great interest in cricket and football, which creates additional opportunities for placing bets during competitions and championships in these sports. So if not gambling, then fans of betting will definitely like this country.

According to recent data, the share of Facebook in Bangladesh is 89.01%, making it the most common among other platforms such as YouTube, Instagram, and others. Such a large audience coverage on Facebook makes it an effective channel for reaching the target audience and maximizing the results of the advertising campaign.

Bangladesh is characterized by its conservatism and a significant Muslim community, defined by strict cultural norms. According to these norms, there is a ban on the use of images that may violate religious beliefs or moral principles.

It is important to take into account these local peculiarities when creating advertising campaigns and creative materials, avoiding the use of words, images, or symbols that may be unacceptable or offensive to the local population.

Examples of creatives in Bangladesh:

How were the advertising campaigns set up?

Our team used WWA apps in this advertising campaign launch. We chose Facebook as the platform with mobile devices with Android 10+ operating system for ad placement. As for the target audience, we focused on a broad male segment aged 27 to 45.

Conclusions:

Later, after such case results, this GEO showed itself from a quite good side. The case proved that a 102% ROI is possible in this country. Therefore, our team was lucky not to drain the budget into the negative, but to pour quality traffic with quite successful statistics.