Entering this GEO, already somehow do not want to leave here and stop launching, just so our team launched in Belgium. Thanks to the Spinarium offer, our team at One Partners launched an ad campaign and got a whopping profit. Read more in the case)

Summary:

Offer: Spinarium | Android / IOS

Geo: Бельгія

Platform: Facebook apps

Test Period: 12.04.-12.05.2024

Expenses: $5301

Income: $10200

Profit: $4899

ROI: 92,42%

Case statistics:

Choice of GEO:

Belgium is a country in western Europe with a population of 11.8 million. The country has several official languages including Dutch, French and German. But among them, depending on the region, the most common languages are Dutch and French. The currency in Belgium is euro (EUR).

The capital of the country is Brussels, which also serves as an important centre of the European Union, where its key institutions are located. Other significant cities in Belgium are Antwerp, Ghent, Charleroi, Liege and Bruges. It is worth considering that these cities are also the most populated, so the target audience will be larger than in other cities.

As for gambling, Belgium is doing well, both on the players' side and on the regulation side. After all, it is all developed and strictly regulated by legislation, ensuring the safety of players and transparency of the industry. Among the legalised gambling you can find casinos, sports betting, lotteries and poker.

Traffic source:

In general, the number of Internet users in Belgium is significant, among which the most famous is Facebook with 64% of users.

This is what we decided to use as a source of traffic, as social networks such as Instagram, Pinterest, YouTube, Twitter and reddit have a lower popularity among users.

Creative selection process:

Belgium was very cool with their creatives in our launch. All the creos are colourful and with beautiful girls playing games. Accordingly, as you can understand, that was our main approach. After all, real reviews and girls give credibility to this nation.

Therefore, just in the background of a beautiful house and a girl who is on the phone spinning slots and helping us to achieve this result.

Example of creativity:

One Partners does bespoke creatives, so all that's left to do is sign up!

How did we set up your ad campaigns?

Apps were taken by the team from WWA, and the placement was Facebook with a target audience exclusively males 21+ with Android 12+.

- Paid Target: FTD

- Payout: $150

- Minimum Deposit: $10

- Baseline: 21$

- KPI: active traffic, no fraud.

Prohibited:

- Motivated traffic;

- Specifying the amount of minimum deposit in creatives;

- Multi-accounts, fraud, chargebacks.

Conclusions:

Belgium gave its results, because what is not ROI 92.42% to prove it. Accordingly, our team can only say that you should always test the geo before launching. Only the test will help you understand whether it is worth entering and spending on this or that geo. Our team has carefully approached this before launching and got a very pleasant result in a short period of time.