This case is something else entirely, especially when you see it with your own hands, as they say, touch it with your eyes... The MelBet offer with the ROI of 168% was done by an Arbitrage Up student during his studies. Are you eager to see the statistics? Let's not delay it!

Summary:

Offer: MelBet | Android/iOS (Private)

Geo: Cameroon

Platform: Facebook 

Test period: 21.05.2025-16.06.2025

Expenses: 748$

Income: 2007$

Profit: 1259$

ROI: 168%

Do you know what registration and payouts have in common with One Partners? Both are fast and transparent

Case Statistics:

Choice of geo:

Cameroon is an unusual geo in affiliate marketing that you won’t see in cases. It is a Tier-3 African country located next to Nigeria. A little basic info: languages are French and English, French is predominant, the currency for creatives is the Central African Franc. Competition among webmasters here is low.

The majority of the population in the country lives in poverty (the average salary ranges from $154 to $859 according to various sources), and not everyone has access to the Internet. At the beginning of 2024, the Internet penetration rate was 43.9%. This is due to both low salaries and the price of the Internet itself: to have home Internet at a speed of 2MB, you will have to buy a tariff for almost $20.

Gambling today is often done on your phone. The news is good: the Internet covers the entire territory of the country, but you can’t call it cheap. This means that your apps will be downloaded mainly by solvent Cameroonians. Regarding casinos, gambling is allowed in the country, but land-based casinos offer limited options, primarily focusing on games such as poker, roulette, and blackjack. Online casinos, on the other hand, can offer more variety and therefore be more attractive to users.

Other Niches:

High conversions in Cameroon can be achieved through promoting nutra, especially when it comes to drugs specifically for men — drugs for potency, prostatitis, etc. Generally, the primary target audience in Cameroon is men. And they can also be offered dating or adult services. People are seeking acquaintances for both one-night stands and serious relationships. Locals are also willing to pay for subscriptions to adult services, but only a little.

Interestingly, Cameroon is one of the few African countries that has left its mark on world football. Cameroon became the first African country to win the Olympic football tournament in Sydney in 2000. And in 1990, at the World Cup, the Cameroon national team became the first African team to reach the quarterfinals. The team's star, Roger Milla, remains a sporting legend, and betting on football is an area that is ripe for exploration by affiliate marketers.

Traffic Source:

According to statistics for June 2025, the most popular sites in Cameroon were:

1. -Wikipedia;
2. - Facebook;
3. - Google.

Interestingly, the following places are occupied by sites from the “sports” category. In conclusion, you can drive traffic to the country from both FB and Google. The student chose FB.

Creative Selection Process:

Africans love to see free spins and jackpots in creatives, especially those with time constraints (“The jackpot draw will take place …, hurry up”). The motivation to play here is the desire to earn additional money beyond your salary. So colorful messages, slot gameplay or crashes are welcome, as are quick money transfers to the card. Don’t forget about the emotional component: if you’re making a video creative, add bright reactions of streamers to the winnings.

From cultural references, you can use baobabs, which are considered “guardians of time” and symbols of wisdom here. Natively (or even directly) use the colors of the local flag, which fit very well into the psychology of colors in gambling, namely red, green, and yellow. Don’t forget about the CTA: it plays an important role in user behavior. For example, make the creative mostly in green and yellow, and the button with the transition to action red.

Arbitrage Up Feedback:

Before I drove traffic to this geo, I knew nothing about it at all. And this is not surprising: there are no reported cases of launches on it, and the affiliate community also does not discuss it much. But the proof that it is possible (and necessary) to drive traffic to Cameroon is in this case. Everything is on the surface here: Nigerian and general African approaches work in Cameroon. I was also struck by the cultural richness of the country when I was preparing for the launch: although creos should mainly be done in French, here, in addition to it and English, more than 280 languages are spoken!

How Did We Set Up Ad Campaigns?

As we have already mentioned, the target in Cameroon is paying men. We consider such a male audience, starting from the age of 25. Oh, and we almost forgot:

The Basic Parameters of the Ad Campaign:

Paid target: FTD

Minimum deposit: 0.17$

Cap: 30 FTD

Hold: 30 days

Not paid:

• motivated traffic;
• specifying the minimum deposit in creatives;
• multi-accounts, fraud, chargebacks.

Conclusions:

Cameroon is a geo that is characterized by low competition and high conversions. As can be seen from the case, it will appeal not only to experienced affiliate marketers but also to beginners, because it is Tier-3. To enter it, you need to understand the current situation of the launches in Africa. And we already feel how it is getting hotter, and more and more people are following One Partners and Arbitrage Up in traffic drives to Africa this summer.