Affiliate Marketing on TikTok: Features and Life Hacks
TikTok is a powerful affiliate marketing tool. Here's where to start and how to make money. We'll also describe traffic and geo features and platform policies.
TikTok is a social network that has conquered many, including affiliate marketers. The audience here is mostly young, and sometimes it is quite picky about advertising, so webmasters should be especially attentive and careful when doing traffic on TikTok. So selling TikTok traffic: how does it work? What is affiliate marketing on the Internet and how does it work, particularly in TT? Mobile traffic prevails here, and as for geo, it is worth paying attention to the USA, Europe, and Latin America. Affiliate marketing professionals should note that the platform is banned in India.
Peculiarities of the TikTok Audience in the Affiliate Marketing Profession
If we talk about arbitration in simple terms, TikTok is currently the sixth most popular social network in the world, it has about 1.5 billion active users, more than a third of whom are young people aged 20 to 30 years. As for gender, the female audience predominates here — 57% against 43% of men. The main format of content on this platform, which is important for affiliate marketing, is short, entertaining videos, so the audience of this social network is characterized by clip thinking.
Clip thinking is a habit of perceiving information with the help of short, bright messages, embodied, most often, in the format of a video clip. The essence of "clip thinking" is a person's ability to quickly switch between fragments of information that differ in meaning and quickly process it, sometimes missing some important points. This feature of the audience on TikTok should be taken into account when developing a marketing strategy in affiliate marketing.
How to Start Advertising on TikTok in Internet Affiliate Marketing?
To get started, it is advisable to create an advertising account for affiliate marketing. There are 3 ways:
- 1. Buy in a specialized store. It is important to pay attention to the region in which the account was created. It is to this region that you will later be able to run ads and sell traffic.
- 2. Use the agent's office. This method allows marketers to work in geos closed to you and refund in case of blocking. However, the agencies do not support "gray" offers such as gambling or nutra and charge a commission of 15-20%.
- 3. Create an account yourself. In this case, you can run ads only for the region in which you are located. To bypass this limitation, you can use the anti-detect browser in connection with the proxy. This will allow you to change the location and IP address that TikTok takes from your device and register as a user from any country you want.
An important question for beginners in the profession of affiliate marketing: how to post a link to a product or service on TikTok? We answer: for this, the advertising account must have more than 1,000 subscribers, and then the corresponding function will appear in the profile settings.
However, it is worth noting that the social network blocks accounts for posting affiliate links, so arbitrators need to hide them. This can be done in affiliate marketing in several ways:
- 1. Use Linktree. This service is free, but is not the most reliable for affiliate marketing. If the masked link is noticed by moderators or users, your account may be blocked.
- 2. User redirection. For example, with TikTok, potential customers in affiliate marketing go to the Telegram channel with a description of the offer, and from there to the offer. Links to social networks can be added by everyone, regardless of the number of followers.
- 3. Creation of an intermediate landing. With the correct page creation algorithm, moderators and bots will get to the safe landing page you created, and users will get to the product page.
What Niche Exactly Should You Do Traffic in Internet Affiliate Marketing?
There are many options in which niche the arbitrator should choose an offer. Today we will list the most popular options.
In general, beginners in affiliate marketing should focus on "white" offers: TikTok has strict moderation, so it is better not to take risks.
The following can be called popular niches:
Applications
- - Dating is a popular option in the youth network, but you need to take into account that 18+ content is prohibited.
- - Health & Fitness: applications for those who care about their health.
- - E-commerce: promotion of food delivery or taxi services. It's important to personalize your ads and consider time targeting.
- - Games: TikTok's audience prefers casual games with a simple and intuitive interface.
- - Tools: Users are actively looking for apps like translators, QR code scanners, etc.
Info products
- - A variety of courses, workouts, training, and sports nutrition tips in affiliate marketing should be promoted through motivational storytelling.
- - Goods — various goods for the home or office usually go well, besides, they are easily moderated.
If you really want to, you can find ways to bypass moderation and disguise "gray" offers such as nutra or gambling.
Conclusions
So, as you can see, TikTok today is a powerful tool for affiliate marketing with a focus on the youth audience. Mobile traffic dominates the platform and key geos for operations include the US, Europe and Latin America. At the same time, it is important to take into account the features of moderation and the platform's strict rules regarding content, especially "gray" offers.
Newbies in the field of arbitration should pay attention to "white" offers, as TikTok has a strict moderation policy, where it can be risky to promote "gray" offers. The most popular niches are applications (dating, Health & Fitness, e-commerce, games and tools), info products and various goods.
Successful affiliate marketing on TikTok requires attention to the nuances of the platform and the clip mindset of the audience, so competently presenting content in the form of short, engaging videos and using creative approaches to masking links are the main factors for success on this platform.
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